Our Purpose
Novo Pareo sparked from our shared belief that every woman deserves to feel confident, radiant and beautifully herself. As women, we have always been drawn to the power of intentional design - pieces that don’t just look beautiful, but make you feel beautiful. We created Novo Pareo with the hope of offering women something meaningful: refined resort wear that celebrates natural form, feminine strength and the confidence we have within.
We wanted to create a brand that honours real women - their stories, their lives, their softness and their strength. Creating NP together allowed us to merge our love for timeless aesthetics with our desire to uplift and empower. Every collection is shaped with purpose, designed to help women feel seen, supported and celebrated in every moment.
We are passionate about thoughtful design and ethical choices. Our designs move with ease from beach to beyond, offering versatility, comfort and elegance without compromising on quality. More than apparel, Novo Pareo is a reflection of your radiance. A way to feel confident, honour your worth and express the woman you are within.
Novo Pareo is our reminder that confidence is found in the quiet moments, beauty lives in authenticity and true happiness begins with how you feel.
With love,
Martina & Anja
OUR VALUES
Empowerment
We create with the belief that every woman deserves to feel confident, radiant and fully herself. Empowerment is woven into every design, encouraging women to honour their worth, embrace their natural form and feel supported in every moment. Through refined silhouettes and thoughtful details, we aim to uplift the confident woman within.
Intentional Design
Every piece begins with purpose. We design with intention, focusing on timeless form, versatile styling and a quiet sense of luxury that moves effortlessly from beach to beyond. From the patterns we develop to the way each pareo drapes, we design with care, precision and a deep appreciation for beauty in simplicity.
Sustainability
We are committed to creating consciously and responsibly. By choosing natural, biodegradable fibres and designing pieces that stand the test of time, we aim to reduce waste and honour the planet that inspires us. Sustainability, for us, is about thoughtful choices - designing garments that are gentle on the earth, long-lasting in your wardrobe and meaningful in their impact. All our collections are made in small quantities, embracing the principles of slow fashion.
